I started as a part time shoe salesman at a store in Beaver Dam in 1957. I decided early on in life that farming wasn’t for me! I worked at two stores and was hired full time after a one week crash course at my uncle’s store in Plymouth. In 1960 I got a better offer at a store in Fon Du Lac. I worked there until I was contacted by a former employer in Beaver Dam to manage a store in Mayville. While I managed the store in Mayville I took a mail shoe fitting course offered by Dr. Scholls.
I heard about a store for sale in Whitewater and went to check it out with my father. Dad loaned me $2,000 and we made a down payment. My friend, Clarence, eventually lent me the money for the store on a handshake! In 1969 I headed off to Whitewater with my wife Pat, our two kids, our dog and a car that wasn’t too far off from the scrap heap. Who would’ve known that numerous tent, armory and sidewalk sales were to follow us down here?
I hired many students over the next 37 years but one definitely stood out! Bob worked for us while in school until he graduated and pursued other jobs. I guess he had the shoe bug and came back to Whitewater to work full time with the goal of purchasing the store. In 2005 Bob and I switched rolls when he bought the store from Pat and I. Pat, who also worked in the store and did book work keeping, was glad to retire after 37 years.
Dale has retired but still likes to stop in to the store from time to time to say hello and check out the new shoes!