I started in the shoe business as a stockboy at Beaver Bootery in Beaver Dam, WI in 1984. I eventually worked my way up to salesman, leaving in 1988. I began my career at Dale’s Bootery while in college, working here from 1988 until graduation from UWW with a BS in management in 1991. From there, I worked for Kinney Shoes in management from 1991 until 1994. After a brief career in jewelry sales, I returned to footwear in 1995 with Famous Footwear. Later that year, my wife and I moved back to Whitewater and I worked for Dale 10 years before purchasing the business in 2005. We have been the proud owners of Dale’s Bootery ever since.
In 2004, in order to understand foot problems better and be better able to help people, I earned my Certification in Pedorthics, which I still maintain. In 2009, we opened our Pedorthic office in connection to Dale’s Bootery.